Print campaign that spanned 3 years targeted to donors supported and were invited to support a nonprofit organization specializing in freeing and protecting the rights of those in third-world countries. Check out their website for further information: www.ijm.org
My design objective: revise the legal-ease donor letters to capture the personal nature of IJM’s mission — to rescue and defend the enslaved and persecuted. The re-branding included full-color print and design with centering photographs of faces prominently and applying earth-tones to represent warmth and earthiness.
Print campaign that spanned 3 years targeted to donors supported and were invited to support a nonprofit organization specializing in freeing and protecting the rights of those in third-world countries. Check out their website for further information: www.ijm.org
My design objective: revise the legal-ease donor letters to capture the personal nature of IJM’s mission — to rescue and defend the enslaved and persecuted. The re-branding included full-color print and design with centering photographs of faces prominently and applying earth-tones to represent warmth and earthiness.
Posted 10 months ago
